Self care and crypto
Addie Wagenknecht
2018
Video
In her groundbreaking series, New York City Liechtenstein-based artist Addie Wagenknecht seamlessly blends the realms of cybersecurity and beauty product reviews, offering a unique and humorous perspective on digital safety within the context of a YouTube makeup tutorial campaign. With a sharp wit and a deadpan delivery, Wagenknecht’s work transcends traditional art performance, providing viewers with practical advice on personal security in the most unexpected contexts- beauty tutorials online.
Through her innovative approach, Wagenknecht tackles an array of everyday scenarios where cybersecurity is often overlooked. From threat modeling while applying concealer to discussing enhanced security measures during a moisturizing mask routine, she deftly combines critical information with relatable beauty rituals. Her advice on giving out a fake number at the club, cleverly integrated into a dry shampoo review, exemplifies her ability to infuse humor with essential safety tips.
Wagenknecht’s series not only entertains but also educates, making cybersecurity accessible and engaging for a broader audience. Each video, available on YouTube, is a testament to her talent for weaving together laughter and learning, ensuring that viewers leave with both a smile and a heightened awareness of personal security.
Artists
Addie Wagenknecht
Addie Wagenknecht is a conceptual artist who blends hacking and gestural abstraction. Her work has been featured in prestigious institutions like the Centre Pompidou, Whitechapel Gallery, and The New Museum NYC. Wagenknecht has collaborated with renowned organizations such as CERN, Chanel, and Google’s Art Machine Intelligence Group. Her art has been widely published in publications like TIME, Wall Street Journal, and The New York Times. Wagenknecht holds a Master’s degree from NYU and has held fellowships at prestigious institutions like Eyebeam Art + Technology Center and Carnegie Mellon University.
